Did you know milk jugs are Good for WonderLumber?
If your packaging is
Good for WonderLumber,
put the words
right on the packaging:
Good for WonderLumber®
It's free. (Really)
Promoting Recyclable Plastic Packaging
"It's not about educating consumers, it's about marketing to them.
If you connect the dots, you get rid of the guilt."
Claudia Grove, Founder
The plastics industry's goal should be to connect the dots between the plastic, recycling and the places where that plastic ends up - through consumer marketing.
The recycling symbols just aren't enough to get the job done.
And just where do those "unsightly" carry-out bags finally end up?
It's ironic, but true - tons of those bags and milk jugs are showing up as benches and walkways in some of nature's most spectacular settings: the Grand Canyon, Yosemite, Yellowstone and the Everglades National Parks all host composite lumber installations.
With clever tie-ins (Tide® Works Wonders in Wonderlumber, for example) and the words Good for WonderLumber right on the package, consumers will know, every time they pick one up, that someone down the line wants that container or bag when they're done with it.
Using the same tools marketers have been using to get us to buy the Tide, the plastics industry can give consumers a compelling reason to give the empty Tide bottle back.
So, Which Packages Are Good for WonderLumber?
Simple. Good for WonderLumber means a package is made with a special kind of plastic.
(Tide's in. Dirt's out.)
Many types of plastic packaging are Good for WonderLumber.
From milk jugs to bubble wrap, if it's made with polyethylene, it's Good for WonderLumber. That's because recycled polyethylene plastic, or PE for short, is the main ingredient in composite lumber recipes.
And now, some lumber manufacturers are also using polystyrene (PS for short) like packing peanuts in their recipes.